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How BIG is green?
The market for eco-friendly products goes far beyond those with large amounts of disposable income, the youngest householders, and left-leaning Democrats. “Greens” can be found in all age, race, and income segments. Learn to view environmental issues from a Hispanic or African-American perspective and where Boomers and consumers over the age of 65 fit into the green-consumer continuum.
In a Maritz Research poll of
shoppers ages 18 to 30 that
focused on apparel brands—
Purchase access to the archives! I need to know—
• Who is green and how green are they?
• How different customers define green.
• Why some customers are skeptical of green claims
• Why your customers’ shade of green may depend on your industry
• Younger greens vs. older greens
• Why boomers are in the forefront of green consumption
• What green voters look for in political candidates
• How some green marketing plans can misfire
